Connecting Through Learning

Unifying operations across GAINS Education Group

From Genius Aulad's accessible Islamic education to Idrissi's premium eco-innovation and Sekolah Tinta's STEM focus—one integrated platform for seamless family experience.

Our Education Family

Three distinct schools, unified by Islamic values and educational excellence

Genius Aulad

Accessible Islamic Preschool

8,000

Students • Mass Market Model

• 20+ years serving Malaysian families
• BrandLaureate Award winner
• Franchise model across Malaysia
• Focus: Affordable Islamic early childhood education + Genius Aulad Preschool (1-3 years)

PREMIUM

Idrissi International

Premium Eco-Islamic School

700

Students • Premium Market Model

• Preschool to Secondary: Cambridge curriculum + Islamic values
• 5-star MOE rating
• Setia Alam, EduCity Johor & Bukit Jelutong (upcoming)
• Focus: Environmental sustainability + international curriculum

Sekolah Tinta

STEM-Based Private School

400

Students • Growing STEM Market

• First full STEM school in Malaysia
• Malaysian KSSR curriculum
• Industry partnerships (MDeC, UM)
• Focus: Science & technology innovation

The Strategic Opportunity

Idrissi's expanding network (Setia Alam + EduCity Johor + upcoming Bukit Jelutong) generates RM 16M+ annually with only 700 students— proving premium positioning delivers results. However, all three schools currently use the same manual systems. While there's some overlap in preschool offerings, each brand serves distinct market segments (GA: accessible Islamic preschool for masses, Idrissi: premium preschool-to-secondary for affluent families, Tinta: STEM innovation), a unified digital platform can enhance customer experience and operational efficiency across all brands.

Current 'As-Is' Flow

Why we're missing revenue potential across our network

Current System Architecture

graph TD A[Marketing / Lead Forms] --> B[Admissions CSV upload] B --> C[School Scan SIS] C -->|Export master .xlsx| D[Student Affairs] D --> E[Schoology LMS] C -->|Class lists| F[Teachers] F -->|Mark daily| C C --> G[Finance] G --> H[Parents Portal - Schoology] E --> H C --> I[GAINS E-Shop] I -->|Uniform & Books| J[Parents] K[Vircle Card System] --> C L[WhatsApp Broadcast] --> J

Revenue Impact

All schools stuck with manual CSV uploads and Excel exports
School Scan SIS: Desktop-only, no mobile app, clunky parent portal
Schoology: Complex login process, limited mobile functionality, slow performance
GAINS E-Shop: Separate platform requiring different login credentials
Fragmented Communication: WhatsApp broadcast, email, SMS - no unified messaging
Cross-brand family progression opportunities underutilized (Genius Aulad Preschool → Idrissi pathway)

Q3 2025 Marketing Challenges

Enrollment Crisis: 900+ students below targets across all schools
Parent Experience Gap: School Scan SIS and Schoology portals lack mobile optimization, causing parent frustration and reduced engagement
Lead Management: No unified Customer Data Platform, leads scattered across Google Sheets/Meta/WhatsApp causing high conversion leakage
SEO Competition: Sekolah Tinta struggling to outrank established competitors like Sri KDU and Tenby International for "private school Shah Alam" searches

Q3 2025 Marketing Reality Check

Real data from our recent marketing report reveals urgent challenges

Idrissi Setia Alam

-98

Students below target

16.3% enrollment gap

Sekolah Tinta

-78

Students below target

19.5% enrollment gap

Genius Aulad

-712

Students below target

14.1% enrollment gap

900+

Critical Enrollment Gap

Students missing from our projected targets across the group

Immediate Action Required

Critical Marketing Issues

No unified Customer Data Platform - leads scattered across Google Sheets, Meta forms, WhatsApp
Manual lead nurturing overwhelming Customer Service team
Marketing budget strain - need 25-30% more ad spend to compete effectively
SEO challenges - competitors outranking GAINS schools for key search terms
Some franchise centers face trust, environment, and capacity constraints

High-Demand Markets

Johor Bahru: High demand, Idrissi JB targeting Singapore families with boarding services
Batu Kawan & Kuala Lumpur: Strong industrial area demand for quality early childhood education
Genius Aulad Preschool: New 1-3 years program launching to capture younger market segment
Shah Alam: Strategic SEO opportunity to outrank Sri KDU/Tenby for "private school" searches
Growing demand for ages 3+ across all major cities and industrial areas

Q4 2024/25 Leads Snapshot

Real leads data from May-June 2025 showing early momentum despite challenges

Total Leads

130

May-June 2025

2 months of Q4 data

May 2025

Leads captured

10% of Q4 total

June 2025

117

Leads captured

90% of Q4 total

Leads by School

Open Week Events

117

Amazing Friday Events

SA Taster Week

Other Sources

Key Insight: 90% of leads came from a single Open Week event on June 18, 2025 - showing massive demand when events are executed well

Leads by Source

June 18 Open Week

117

May Events (Various)

SA Taster Week

Critical Insight: Single successful event (June 18 Open Week) generated 90% of Q4 leads - massive untapped potential if events scaled properly

Early Q4 Insights

What the data reveals about our current lead generation

Massive Event Success

130 leads in 2 months = 65 leads/month average (8x better than expected!)

June 18 Open Week alone generated 117 leads - proves events work when executed properly

Scaling Opportunity

If June 18 success replicated monthly across all schools

Could generate 350+ leads/month = 4,200+ leads/year with proper event coordination

Conversion Challenge

130 leads but still 900+ student enrollment gap

Need better lead nurturing and conversion tracking - current systems losing prospects

'To-Be' Architecture

Scaling Idrissi's premium experience across the entire GAINS network

Unified Platform Architecture

graph TD subgraph "Data Sources" CRM((Marketing CRM Lead Management)) SIS((School Scan SIS + API Wrapper)) Vircle((Vircle Card Attendance)) LMS((Schoology LMS)) end subgraph "Integration Layer" Bus{{Event Bus n8n Automation}} end subgraph "Unified Platform" CDP[(GAINS Learning Hub Unified Data Platform)] end subgraph "User Applications" App[Parent Mobile App] Portal[Teacher Dashboard] Dash[Executive Analytics] end CRM --> Bus SIS --> Bus LMS --> Bus Vircle --> Bus Bus --> CDP CDP --> App CDP --> Portal CDP --> Dash

Current vs Future Parent Journey

Current Parent Journey: From Enrollment to First Report Card

Enrollment

Admissions Process

Meet 15+ staff members
Multiple forms & documents
Physical campus visit required

Portal Setup

4 Separate Systems

School Scan login
GAINS E-Shop account
Schoology credentials
WhatsApp broadcast

Uniform/Books

GAINS E-Shop

Separate login required
Different payment system
Manual coordination
Delivery tracking

First Day

Drop-off Setup

Physical dismissal card
Car dashboard placement
Security verification
Manual check-in

Report Card

Schoology Access

Complex login process
Limited mobile function
Slow loading times
Confusing navigation

Current journey spans 2-4 weeks with multiple touchpoints, creating friction and reducing parent satisfaction

Future State: Streamlined Parent Journey

Digital Enrollment

One Platform

Single online form
Automated staff assignment
Digital document upload
Instant confirmation

Auto Setup

Single Sign-On

One login created
All systems connected
Mobile app access
Welcome kit delivered

Integrated Shopping

In-App Purchase

Same login, same app
Unified payment system
Real-time tracking
Automatic coordination

Digital Drop-off

QR Code System

Mobile QR code
Contactless check-in
Real-time notifications
Automated attendance

Instant Reports

Mobile Access

Push notifications
Mobile-optimized view
Real-time updates
Offline access

Future journey completed in 2-3 days with seamless digital experience and single touchpoint

Key Improvements:

90% Time Reduction: From 2-4 weeks to 2-3 days
Single Platform: One login for all school services

Mobile-First: Full functionality on smartphones
Real-Time Updates: Instant notifications and live data

Marketing & Enrollment Solutions

Unified CDP: Automatically capture and nurture leads across all schools
Automated lead scoring: Prioritize high-conversion prospects by school type
Intelligent family guidance: Genius Aulad Preschool → GA vs Idrissi preschool based on family preferences and budget
Predictive analytics: Identify at-risk students before they withdraw
SEO optimization: Outrank competitors with unified content strategy across all brands

Current System Limitations

School Scan SIS: Desktop-only interface, no mobile optimization, clunky navigation
Schoology Parent Portal: Limited mobile functionality, slow loading, complex login process
GAINS E-Shop: Separate login required for uniform/book purchases, no integration with school fees
Fragmented Communication: WhatsApp broadcast numbers, email, SMS - no unified messaging
Manual Fee Tracking: Termly invoicing only, no real-time payment status, unclear outstanding balances

The RM 24M Opportunity

Closing the enrollment gap could add significant revenue to our current RM 33M base

900+

Missing Students

Current enrollment shortfall across all schools

Conservative Scenario

900 students × RM 5,000 avg fee

+RM 4.5M

13.6% revenue increase

Realistic Scenario

50% gap closure + retention

+RM 12M

36% revenue increase

Premium Scenario

Digital efficiency enables premium services

+RM 24M

72% revenue increase

Investment & Returns Analysis

Phase 1 Investment (Year 1)

Digital platform developmentRM 500K

Marketing spend increaseRM 300K

Training & change managementRM 200K

Total Year 1 InvestmentRM 1M

Expected Returns

Revenue recovery (900 students)+RM 4.5M

Improved retention & pricing+RM 2M

Net ROI (Year 1)550%

Key Success Metrics

Reduce enrollment gap from 900+ to <200 students
Increase lead conversion rate by 40%
Improve student retention rate by 15%
Achieve 90% parent satisfaction with digital experience
Enable cross-school progression for 25% of families

Implementation Roadmap

Phased approach to digital transformation with measurable milestones

Q4-25

Foundation + Marketing Crisis Response

Supabase CDP: Unify scattered leads from Google Sheets/Meta/WhatsApp
Lead scoring & automated nurturing to reduce Customer Service load
SEO optimization: Tinta to outrank Sri KDU/Tenby for "private school Shah Alam"
Unified enquiry forms across all 3 schools

H1-26

Integration + Enrollment Recovery

Target 300+ student enrollment recovery (33% of gap)
Automated cross-school upselling: GA families → Idrissi premium
Predictive analytics: Identify at-risk students for retention
Unified parent mobile app with real-time attendance

H2-26

Market Leadership

Genius Aulad Toddler (GAT) rollout: Capture 1-3 years market segment
Enhanced customer experience across all brands while maintaining unique positioning
Geographic expansion in Johor Bahru, Batu Kawan, KL hotspots
Executive dashboard with family progression analytics

2027+

Excellence & Scale

AI-powered attendance predictions
Advanced parent engagement scoring
Multi-school student progression tracking
Full digital transformation achieved

Business Impact & KPIs

Driving revenue growth through operational excellence and enhanced customer experience across all brands

Genius Aulad

8,000

Students

Mass market preschool + GAT (1-3 years)

PREMIUM MODEL

Idrissi International

700

Students

Premium preschool-to-secondary

Sekolah Tinta

400

Students

STEM focus, growing market

STRATEGIC REVENUE OPPORTUNITY

The Digital Transformation Pathway

Leveraging technology to enhance operational efficiency and customer experience across all brands

Current State (2025)

• Group Revenue: RM 33M
• Idrissi: RM 23K per student (premium preschool-to-secondary)
• GA: RM 1.1K per student (accessible preschool + GAT)
• Enrollment gap: 900+ students

Phase 1: Recovery (2026)

• Close enrollment gap: +900 students
• Revenue: RM 45M (+36%)
• Genius Aulad Preschool program launch: 1-3 years market capture
• Digital platform foundation

Phase 2: Long-term (2027+)

• Enhanced customer experience across all brands
• Revenue potential: RM 75M+
• Network-wide operational excellence
• Market leadership through digital innovation

Note: Revenue growth driven by operational efficiency, enhanced customer experience, and strategic expansion (including Genius Aulad Preschool program for 1-3 years), while maintaining each brand's unique market positioning - both GA and Idrissi serve preschool but different segments.

Revenue Growth KPIs

Metric	Current	Target
Group Annual Revenue	RM 33M	RM 45M
Cross-School Enrollment	8%	25%
Enhanced Service Uptake	15%	45%
Average Revenue Per Student	RM 3,600	RM 8,500

Operational KPIs

Metric	Current	Target
Parent App Engagement	45%	85%
Fee Collection Rate	78%	95%
Teacher Admin Time	35%	15%
Student Retention	89%	94%

Executive Dashboard

Real-time insights for strategic decision making

2025 Performance Overview

Total Students

9,100

+10% YoY growth

Annual Revenue

RM 33M

Target: RM 45M by 2026

Revenue Per Student

RM 3,600

Idrissi model: RM 23,000

Idrissi Success

2 Campuses

RM 16M+ combined revenue

Ready to Transform GAINS Education Group?

The opportunity is clear, the technology is proven, and the time is now

RM 33M

Current Annual Revenue

RM 45M

2026 Target Revenue

550%

Year 1 ROI Potential

Next Steps

Immediate Actions (Q4 2025)

• Approve RM 1M digital transformation budget
• Establish unified CDP to capture scattered leads
• Launch Genius Aulad Preschool program to capture 1-3 years market
• Begin SEO optimization for competitive advantage

Strategic Outcomes (2026)

• Close 900+ student enrollment gap
• Achieve RM 45M revenue target
• Establish market leadership position
• Create scalable growth foundation